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Libby McGuire

Communication Design
The Lake Michigan Exhibit
The OnionEditorial Illustration
More Design Projects

The Onion

Fake products and parody ad campaigns are a staple of The Onion’s cultural commentary. These assignments required research into branding and design styles typical to the referenced industry. Successful parodies involved collecting visual references, hunting down brand colors and fonts, and executing designs without any markings of personal style. Creating a believable visual experience for the reader was integral to the success of both the graphic and article.

T.J. Maxx Recreates In-Store Shopping Experience With New Website That Randomly Scatters Products All Over The Place — The Onion (Featured here!)

Breaking: Onion Lotto Jackpot Up To 9 Bucks — The Onion

Historians Trace Catholic Practice Of Eating Fish On Fridays Back To Third-Century Long John Silver’s Promotion — The Onion

Breaking: The Onion Has Detected A Virus On Your Computer — The Onion

City Of Baltimore Targeting Young Professionals With New ‘You Get Used To It’ Campaign — The Onion

Scotch-Brite Unveils New Scouring Bread — The Onion

Smirnoff Unveils New Vodka Infused With Agricultural Runoff — The Onion

Popsicle Reintroduces Beloved 'Plain' Flavor — The Onion

Green Giant Introduces New Frozen Death Cap Mushrooms For Convenient Weeknight Murders — The Onion

Cleaning House: The National Audubon Society Has Published A List Of All The Birds It’s Done Looking At — ClickHole

Spotify Removes ‘This Is: White Supremacy’ Playlist — The Onion

NBC Unveils On Screen Graphic Informing Audience They Are Watching Football — The Onion

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