The Onion Identity & Branding
Social Media Identity
I designed The Onion’s visual social media presence. I curated the content featured on The Onion’s Instagram and executed periodic design updates. I was proud when The Onion’s Instagram page was featured in Bloomberg’s 2020 Jealousy List.



Special & Recurring Features
Image badges for special sections and events provided differentiation for content on the website and on social media, and helped upgrade PR-provided promotional images to unique and engaging editorial graphics.
The A.V. Club, Deadspin



Special Project BrandingThe Onion
The Topical, The Onion’s daily news podcast
Onion Gamers Network, The Onion’s gaming vertical
The Onion’s groundbreaking social media platform

Designed by me, Libby McGuire © 2024